Across the USA, bakeries delight customers with delicious sweet treats, especially brownies. While taste is crucial, the packaging of these delectable items plays a crucial role in attracting customers and ensuring product safety.
The latest approaches in brownie packaging enhance product presentation, promote your brand, enhance the display, and protect your baked goods from external damage, internal effects, and other factors.
Whether you're an online baker or own a bakery shop, these innovative packaging solutions will help you create a picture of your products and satisfy customers. According to a recent survey, 72% of consumers confirm that packaging design and its innovation attracted them to try the products.
Let us dive into the blog to learn about brownie packaging trends.
Durable Techniques for Safe Brownie Packaging
Brownies, especially those rich in flavors like walnut, chocolate fudge, Nutella, and peanut butter, are often fragile, creamy, and delicate. To ensure their safety and they reach your customers in perfect condition, it's essential to use safe and food-grade packaging.
Being a baker, you must start wrapping each brownie in parchment paper (also known as greaseproof paper) to prevent sticking and maintain freshness. Then, place them in durable, food-safe packaging made from materials suitable for direct food contact.
However, edibles require FDA-approved packaging for protection and durability. According to food safety regulations, using FDA-approved food-grade packaging materials is mandatory to prevent contamination.
Top Packaging Materials for Brownies: Kraft Paper vs. Cardboard
Packaging materials are many, but which one is better for brownies? Some say kraft paper whereas others say cardba9rd. Let us end this debate today.
Kraft Paper
Kraft paper is made of wood pulp. It is durable and eco-friendly and also has food-friendly properties. The study on sustainable packaging shows that 88% of consumers are more likely to purchase from a brand that uses sustainable packaging.
Thus, most bakery brands use brownie boxes that are made of kraft material. They know that these kraft boxes are ideal for protecting baked items properly and keeping their brownies safe from sticking to the walls of the packaging.
Cardboard
After the kraft paper, the most suitable material for brownie packaging is cardboard. It also provides Durable Cardboard Packaging and never gets wet. Helps you to maintain the taste and freshness of your delicious brownies with its food-friendly, wax coating, and durable nature.
Want to make your brownie boxes more friendly and secure for your scrumptious brownies? Wax-coated packaging can extend the shelf life of baked goods by up to 3 days.
Wax coating is the best option. When you apply wax coating on your boxes, it keeps food safe from germs and sticking to the sides of the boxes. They are best to help you pack your greasy food items in a safe form.
Popular Brownie Packaging Designs and Styles to Attract Customers
Shaps and styles of packaging play a vital role in offering products. If you want to offer brownies in multiple flavors to your customers. You should choose the packaging boxes with dividers.
They help you keep your brownies apart from others and keep them in their actual taste. Cherry lock and two-piece boxes are ideal in this regard. Custom brownie packaging with windows is ideal to help customers get a glimpse of the brownies and purchase their desired flavors.
Two-piece and cherry lock designs of brownie boxes are best to provide an easy unboxing experience to customers. These boxes are easy to display on the counters of the bakery shop and are protective and secure to deliver your brownies.
Eye-Catching Printing Techniques for Brownie Packaging
Customers purchase products with their eyes. The more your boxes look appealing, the more customers will be enticed toward your products. The same is the case with the backed items.
Each brownie box must be printed with mouth-watering themes like chocolate brownies, nutty brownies, and Nutella brownies to get the attention of customers. These catchy themes also cause you to make a connection between your brownies to the taste buds of onlookers.
Every bakery brand has its unique identity and brand logo. Thus, they should print their branding elements on their brownie packaging to inform the customer about the presence of their brand.
To add a more luxurious branding feel, you should go for the embossing, debossing, and hot foil stamping. These approaches make your branding elements like the company name, logo, and artwork more prominent on the packaging.
Custom Printed Brownie Packaging For Promotion And Advertising
Effective customization transforms brownie packaging from mere containers into powerful marketing tools.
Therefore, it is essential to customize and print brownie packaging boxes with visuals, promotional taglines, stickers, and other promotional designs. First of all, you need to use Consistent Colors that reflect your brand identity.
Along with it, place your logo prominently on the packaging. It helps customers associate the product with your brand instantly. You can also use packaging for messaging. You have to include taglines or slogans that raise your brand's voice and values.
Moreover, typography also works best for branding and promotion. Select fonts that align with your brand's personality. And in the last, work hard on visual Elements. You might need to design images or graphics that represent your brand and the product.
Tips for Creating Functional and Attractive Brownie Packaging
Creating the right packaging for brownies that is both functional and visually appealing enhances the customer experience and can set your product apart on the shelves.
Here are a few tips you must follow while creating or ordering custom brownie boxes. Surely, these tips will archive you more and save you from any mishap.
- First of all, make Easy-to-Open Boxes. Customers will love these. No one wants complex boxes.
- Always use resealable tactics for your packaging. Resealable Packaging keeps brownies fresh and allows for convenient storage.
- Other must to use thing is adding Protective Inserts to the brownie boxes. These inserts or dividers prevent brownies from shifting and getting damaged, especially when offering assorted flavors.
- As said earlier, add Clear Windows. These transparent windows showcase the brownies inside, enticing customers with a glimpse of the product.
- The last tip is to keep Space Efficiency in mind. Choose packaging sizes that fit your brownies snugly to prevent movement and reduce material waste.
Final Thoughts
Brownie packaging is the main factor that can make or break the reputation of your brand. These brownie packaging-creating ideas will surely add profit to the brands.
If you searching for the right company to create your brownie boxes with precision, quality, and innovation, get in touch with Custom Designs Boxes. We have all the knowledge and latest approaches to packaging.
We use our years of experience and all the essential materials and technology to provide the desired packaging solutions at affordable rates. Make us, your packaging partner, we can satisfy your custom packaging needs.
