Standing out in a hypercompetitive market is not easy, especially when you're just starting. With the market flooded with a variety of products, grabbing customers’ attention requires more than just a great product. It starts with your packaging. Many new brands struggle with where to begin or how to order packaging that actually reflects their vision.
If you're a starter wondering how to order custom packaging that turns heads and builds trust, you're in the right place.
This blog will share a step-by-step method to help you choose the right materials, styles, finishes, and designs. By the end, you will know exactly how to order to get custom packaging that protects your product and tells your brand story beautifully.
Here is the step-by-step process of ordering custom packaging for starters.
1. Identify Your Product Needs and Target Market
For creating perfect packaging, it's vital to understand the product's fragility, shipping types, and customer interests. Suppose for shipping baked items, corrugated materials, two-price styles, interior wax coating, interlocking mechanisms, die-cut windows, and thumb cuts must be added. All these features not only align with the products' fragility for enhanced security but also stun buyers during the shopping and unboxing experience.
Also, consider what customers want. If they like eco-friendly packaging, use sustainable materials, soy-based printing inks, and plastic-free coatings. Such features naturally attract customers to your brand.
2. Choose the Right Styles
There is a wide range of styles for different packaging boxes. The perfect style not only makes the packaging unique and assists in a seamless unboxing experience but is also easy to use and ship. Some of the top-rated styles for custom packaging include
- Tuck-End Style
- Two-Piece
- Flip-Top Style
- Gable Style
- Dispenser Style
- Shoulder-Neck Style
- Box with Magnetic Closure
- Box with Die-Cut Windows
Explore a variety of styles and choose the one that aligns with your brand theme and vision. Prefer the die-cutting technique, which precisely cuts paperboard into the templates with the desired styles. This technique crafts scratch-free styles.
3. Select a Suitable Stock
A wide range of materials can be used to make the packaging variable in strength. Kraft, rigid, cardboard, and corrugated are popular for making top-tier packaging. However, the stock must be picked according to the product's fragility.
Example: Rigid material is best for packing luxury jewelry. Corrugated cardboard is an ideal choice for shipping products in bulk.
For stunning, eco-conscious buyers, you must use kraft stock with sustainability and minimal design. Cardboard packaging material is an affordable stock for giving products a luxury appeal. Selecting the right material is critical to reflecting brand preference and showing customer-care behavior.
4. Go for Innovative Designs
It is common that the more you decorate your product packaging, the more people will notice it. According to Niels's research, “64% of buyers buy the products due to their packaging design.” You must add a typographic font, logos in a distinctive layout, and images with holographic effects.
5. Select High-Definition Printing
Printing is the main step in customization, and it gives the final, distinctive look to blank packaging. The printed box is a silent spokesperson to converse with the customers calmly; share your brand story. The best printed technique with a branded color scheme makes the packaging work as a brand ambassador to crawl into buyers' minds. Some of the printing techniques are
- 3D
- Offset
- Digital
- Flexographic
- Screen Printing
- Foil Stamping
Color schemes for creating unique and distinct patterns are
- PMS
- CMYK
Add brand logos, custom quotes, product descriptions, and images uniquely to make your packaging truly stand out and be comprehensive. These boxes solidify your brand image and leave a lasting impression.
6. Adopt Striking Finishes
An industry report in 2023 showed that 25% of consumers have purchased a product solely due to its packaging appeal. To give an irresistible presentation to your packaging, go for striking finishes. Precise coating gives impeccable appeal that breathes new life into your brand. It also enhances packaging durability. Some of the finishes are
- Matte/Gloss Coating
- Embossing/Debossing
- Spot UV
- Aqueous Lamination
- Glass Lamination
- Foil Stamping
- Silver/Gold Foiling
Stand out with unique, precisely balanced finishes that boost both the visual appeal and durability of your packaging.
7. Add Emotion-Driven Custom Quotes
DIY notes and custom quotes mostly influence people. These trigger customers’ emotions and encourage them to stick with that brand. For instance, packaging with Merry Christmas will draw customers' attention during the Christmas season. And it will make your brand the apple of customers' eyes throughout Christmas.
8. Request a Pre-Prototype
After fully customizing the packaging, you must request a prototype by the deadline to fully examine what you are ordering. A prototype will help you:
- Check the exact size and dimensions.
- Verify strength in PPT.
- Examine colors, images, and descriptions on packaging.
- Check logo placement.
- Evaluate finishing effects
- Check the packaging's unboxing ability
- Also, see the quotes and their fonts and sizes.
At last, you can make a final decision for bulk production, ensuring smooth production.
Final Words:
Ordering custom packaging for starters is simple with these steps. From understanding your product requirements to selecting materials, styles, and finishes that complement them, each choice can make your brand stand out. After all, packaging is more than just packing products in boxes; it serves as your first impression.
If you don’t have enough time and need assistance to get bespoke packaging in a fast turnaround,? Approach to Custom Designs Boxes for bulk production with zero error. With us, think out of the box. We provide free design assistance and shipping even for low MOQs. You can email us at sales@customdesignsboxes.com to enjoy our services. Request A FREE QUOTE TODAY.
