When it comes to custom packaging, design is everything. The colors, fonts, illustrations, and layout on a box can turn an ordinary product into something memorable. That’s where packaging artwork comes in.
It’s more than just a visual, it’s a message, a brand voice, and often the first impression. If your artwork isn’t right, your box won’t feel right either. And in today’s competitive market, the details can make or break your packaging.
In this blog, we’ll walk you through what packaging artwork is, how to prepare it, what the approval process looks like, which tools are best for designing, and everything else you need to know to get it just right. So, let’s begin!
What is Packaging Artwork?
Packaging artwork refers to the visual elements printed on your product’s packaging. This includes your logo, brand name, product details, barcodes, nutritional labels (if needed), legal disclaimers, and more.
It’s not just about looking good, it’s also about meeting industry standards and ensuring everything fits perfectly on your packaging dielines.
Whether for cosmetic boxes or bakery boxes, artwork ensures your product not only looks appealing but also communicates all the necessary information.
6 Steps of Artwork Preparation For Packaging
Before you begin designing, you need a solid base. This base is your dieline, it’s a flat layout of your packaging that shows where folds, flaps, and cuts will be. The following are the steps involved in the preparation of packaging artwork:
Step 1. Get the Correct Dieline
Always use the final version provided by your packaging manufacturer. Each panel and flap must be labeled clearly.
Step 2. Use CMYK Color Mode
Packaging is printed using CMYK, not RGB. This ensures color accuracy on print.
Step 3. Set Bleed and Trim Lines
Bleed allows the artwork to extend past the edge to avoid white lines after cutting. Usually, 3mm bleed is recommended.
Step 4. Set Fonts and Images
Avoid missing elements by adjusting everything before sending the final file.
Step 5. Outline All Text
This prevents any changing of fonts when the printer opens the file on their system.
Step 6. Use High-Resolution Images
Keep all graphics at 300 DPI for best print results. These steps help you create error-free files, especially for folding cartons where misalignment can be very noticeable.
Packaging Artwork Design That Tells a Story
Your artwork should be more than just functional; it should tell your brand’s story. Think of each surface of your box as an opportunity to connect with the customer.
Use bold visuals, clean typography, and a smart layout to keep your design engaging. Minimal designs often look high-end, while vibrant and playful artwork works well for products aimed at children or teens.
This is where illustration packaging comes in. Custom illustrations add personality and charm. They’re great for artisan brands looking to stand out. Whether hand-drawn or digitally created, illustrations can give your box an authentic, human feel.
Guidelines You Should Always Follow
Even the most creative packaging artwork must follow a few non-negotiable rules. But what are the guidelines for artwork packaging? These are discussed below:
Legibility: Keep all text easy to read. Choose fonts that print well.
Spacing: Don’t crowd information. Give elements room to breathe.
Legal info: Include barcodes, expiration dates, recycling symbols, or any mandatory shipping labels depending on your industry.
Consistency: Stick to your brand’s colors, tone, and logo usage. This builds trust.
Size compatibility: Make sure your design aligns perfectly with the size and shape box or carton. Misplacement can ruin the entire look.
These guidelines aren’t just good practice; rather, they’re essential to avoid delays or costly reprints.
The Packaging Artwork Approval Process
Once your design is done, it’s time to move into the approval stage. This step helps catch errors and make sure everything prints exactly as expected. Here’s what usually happens:
Prepress Check - The manufacturer reviews your file for technical issues (like low-resolution images or missing bleed).
Digital Proof - You’ll receive a digital mockup or flat proof. This is your chance to double-check every panel.
Hard Proof (Optional) - For high-volume or premium jobs, a printed sample may be sent for review.
Final Sign-Off - Once approved, the file is ready for production.
Don’t rush this process. A second pair of eyes or a quick team review can catch last-minute mistakes.
Popular Software Used for Packaging Artwork
If you’re handling the artwork yourself or hiring a designer, it helps to know which tools are industry-standard. Some of the most common software include:
1. Adobe Illustrator
The most widely used tool for creating vector-based packaging artwork. Perfect for clean lines, scalable graphics, and working with dielines.
2. Adobe Photoshop
Great for photo editing and applying textures. Used alongside Illustrator for richer artwork.
3. Artios CAD
A go-to software for structural design and dielines. Used mostly by packaging engineers and manufacturers.
4. Esko Studio
Offers 3D packaging mockups and print-ready tools. Ideal for brands looking to preview designs on real shapes before printing.
5. Canva (For Beginners)
Not a professional tool but still great for mockups, drafts, or small businesses starting out.
Choosing the right tool can simplify the whole process and give your private label packaging a professional finish.
Also read: Improve Your Branding with the Right Packaging Design Software
Final Words:
Packaging artwork plays a crucial role in how your brand is seen and remembered. From preparation to design, guidelines to approval, every step matters.
With the right tools, attention to detail, and a clear understanding of the process, you can create packaging that’s both beautiful and functional.
At Custom Designs Boxes, we specialize in helping businesses bring their packaging visions to life. Whether you need help with dielines, design, or full-scale production, we’ve got your back. Let us help you make packaging that sells and tells your story.
Ready to create standout packaging artwork? Email us at sales@customdesignsboxes.com to get in touch with our team today, and let’s bring your design to life!
